Digital Marketing Specialist

Company: Lavida Display

Position: Digital Marketing Specialist

Location: Dhaka, Bangladesh

Employment Type: Full-time

Lavida Display is a display technology and OEM solutions company specializing in customized TFT LCD modules, PCAP touch panels, high-brightness displays, and complete display solutions for global businesses.

We work with OEMs, system integrators, manufacturers, distributors, and solution providers across industries such as automotive, EV charging, industrial automation, POS, kiosks, digital signage, medical equipment, and smart devices.

We are looking for a proactive and results-driven Digital Marketing Specialist to strengthen Lavida Display's online presence and generate qualified B2B leads from international markets.

The ideal candidate should have practical experience in LinkedIn marketing, B2B lead generation, social media management, content creation, email marketing, SEO, and digital outreach.

This role will focus on building brand awareness, identifying potential customers, engaging decision-makers, and converting digital channels into business opportunities.

• Research and identify potential B2B customers, distributors, OEMs, manufacturers, and system integrators.
• Generate qualified leads through LinkedIn, LinkedIn Sales Navigator, company websites, industry directories, and other digital channels.
• Identify key decision-makers such as CEOs, Founders, Procurement Managers, Sourcing Managers, Product Managers, and Engineering Managers.
• Maintain and organize lead databases with accurate company and contact information.
• Develop targeted lead-generation campaigns for markets including the UK, USA, Europe, Middle East, Africa, and other international regions.

• Manage and grow Lavida Display's LinkedIn presence.
• Create and publish professional B2B content related to displays, touch panels, LCD modules, kiosks, POS, EV charging, industrial automation, and related technologies.
• Conduct targeted LinkedIn prospecting and outreach.
• Develop personalized connection and follow-up strategies.
• Monitor engagement, response rates, and lead-generation performance.

• Plan and create content for LinkedIn, Facebook, website, and other relevant platforms.
• Write product-focused posts, industry insights, case studies, application-based content, and promotional content.
• Work with the design team to create professional graphics, product visuals, and marketing materials.
• Maintain a consistent brand voice across digital channels.

• Develop targeted B2B email campaigns.
• Create personalized outreach emails for potential customers and partners.
• Manage follow-ups and track response rates.
• Test different messaging and approaches to improve email performance.

• Conduct basic keyword research and identify relevant B2B search opportunities.
• Optimize website content, product pages, and blog content for search engines.
• Support SEO activities to increase organic traffic and qualified inquiries.
• Monitor website performance and identify opportunities for improvement.

• Plan and execute digital marketing campaigns.
• Track key performance indicators such as leads generated, engagement, website traffic, connection acceptance rate, reply rate, and conversion rate.
• Prepare regular marketing and lead-generation reports.
• Analyze campaign performance and continuously improve strategies.

• 1+ years of experience in Digital Marketing, B2B Marketing, Lead Generation, or a related field.
• Strong knowledge of LinkedIn and LinkedIn Sales Navigator.
• Experience with B2B lead generation and prospect research.
• Knowledge of social media marketing and content marketing.
• Basic understanding of SEO and keyword research.
• Experience with email marketing and outreach.
• Good written and verbal English communication skills.
• Familiarity with tools such as Apollo.io, Google Sheets, Canva, CRM platforms, or similar marketing tools.
• Ability to research international companies and identify relevant business opportunities.
• Strong analytical and organizational skills.
• Ability to work independently and meet lead-generation targets.

• Experience working with B2B technology, electronics, manufacturing, or OEM companies.
• Experience in international B2B marketing.
• Knowledge of display technology, LCD, touch panels, digital signage, POS, kiosks, EV, or industrial automation is a plus.
• Experience with Google Analytics, Google Search Console, Meta Business Suite, or similar platforms.
• Experience creating short-form video and visual marketing content is a plus.

Performance will be evaluated based on:

• Qualified B2B leads generated
• LinkedIn connection growth
• Connection acceptance rate
• Outreach response rate
• Number of qualified conversations
• Website traffic and inquiries
• Social media engagement
• Email response rate
• Marketing campaign performance
• Lead-to-opportunity conversion

• Opportunity to work with an international B2B technology company.
• Exposure to global customers and international markets.
• Opportunity to develop expertise in B2B digital marketing and lead generation.
• Collaborative and growth-oriented work environment.
• Opportunities to take ownership of digital marketing initiatives and campaigns.

Interested candidates are encouraged to submit their CV and a brief summary of their relevant digital marketing or B2B lead-generation experience.

[email protected]

• Subject: Application for Digital Marketing Specialist