Digital Marketing Specialist

Company Description Net Bridge Ltd is a technology company specializing in web and mobile app development, custom ERP systems, digital marketing, domain hosting, bulk SMS/OBD marketing solutions, and secure IT infrastructure design. The company focuses on helping businesses of all sizes compete and grow in the digital landscape. Net Bridge Ltd delivers cutting-edge technology with personalized support and seamless platform integration. Team members collaborate closely with clients to build scalable, reliable, and user-friendly solutions that drive measurable results.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Dhaka, Bangladesh. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across various online channels to increase brand awareness and generate leads. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing data using web analytics tools. The role also involves coordinating online marketing initiatives, collaborating with internal teams to align messaging, and preparing performance reports and recommendations for continuous improvement.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing to plan, execute, and optimize multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing to manage platforms, create engaging content, and grow target audiences.
• Candidates should possess skills in Web Analytics to track key metrics, interpret data, and provide insights for campaign improvement.
• Candidates should possess excellent Communication skills to collaborate with cross-functional teams and create clear, compelling messaging.
• Relevant qualifications such as a degree in Marketing, Business, Communications, or a related field are beneficial.
• Experience with SEO/SEM, email marketing, marketing automation tools, and content creation is an advantage.
• Ability to work independently, manage multiple projects, and adapt to a fast-paced environment is preferred.

Job Responsibilities

Develop and execute digital marketing strategies covering SEO, content, social media, paid advertising and lead generation.

Manage On-Page, off-page, and Technical SEO activities to improve organic visibility, rankings and website traffic.

Conduct keyword research, competitor analysis, search intent analysis and develop SEO-focused content strategies.

Write and optimise SEO articles, blogs, website content, social media copy, ad copy and marketing content.

Develop video scripts, campaign copy, promotional content and creative briefs based on campaign objectives.

Work closely with the Creative, Design and Video teams to plan and execute social media and digital campaign content.

Manage and optimise Google Ads, Meta Ads and YouTube campaigns according to campaign objectives and performance.

Manage Google Business Profile (GMB) updates, optimisation, posts, information updates and verification-related activities.

Monitor Google Analytics 4, Google Search Console, Google Tag Manager and Meta Pixel.

Track website traffic, keyword rankings, leads, conversions, campaign performance and other key KPIs.

Prepare weekly/monthly SEO and digital marketing reports and share key insights, progress and recommendations with management.

Coordinate with internal teams to ensure timely execution of content, creative, campaign and SEO requirements.

Support website and landing page optimisation from SEO, content and conversion perspectives.

Manage multiple brands, campaigns and daily marketing tasks while maintaining quality and consistency.

Stay updated with SEO algorithm changes, Google Ads updates, social media trends, content trends and digital marketing best practices.

Handle urgent requests, last-minute campaign changes and multiple priorities while maintaining quality.

Work effectively under pressure and ensure assigned tasks are completed within the required deadline.

Requirements

Education

Bachelor of Arts (BA)

Bachelor of Science (BSc)

Diploma

University of Dhaka, Jahangirnagar University, Ahsanullah University of Science and Technology, North South University, BRAC University students will be given preference

Experience

3 to 6 years

The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Banks, E-commerce Startup, Hotel, Manufacturing (FMCG), Real Estate, Resort, Telecommunication

Skills & Expertise

SEO

Google Ads

Meta Ads

Social Media Marketing

Google Analytics 4

Google Search Console

Google Tag Manager

Meta Pixel

Keyword Research

Lead Generation

Campaign Optimization

Performance Marketing

Compensation & Other Benefits

Lunch Facilities: Partially Subsidised

Salary Review: Yearly

Festival Bonus: 2

Mobile bill allowance

Tour allowance

Evening snacks

Weekly holiday: Friday

Employee Priority Card - 20% to 50% discount at 100+ partner companies

Festival Bonus: 2 (Yearly) - applicable after completion of 1 year of service

Salary review: Yearly, based on performance

Friendly, collaborative work environment with continuous learning and career development opportunities

Workplace

Work at Office

Employment Status

Full Time

Gender

Only males are allowed to apply.

Job Location

Dhaka (GULSHAN 1)