Digital Marketing Specialist

We're Hiring Digital Marketing Specialist - Onsite

Location: Signboard, Narayanganj (On-site)

Employment Type: Full Time

Department: Marketing



Your Role

We build #custom_software and #AI_solutions for clients in Bangladesh and abroad. We're looking for a #digital_marketer who understands how technical products are sold — someone who can turn "we build AI agents and custom platforms" into messaging that a CTO, a founder, or a procurement manager actually responds to.

This is not a run-ads-and-report-clicks role. You will own the pipeline from awareness to #qualified_lead, work directly with engineers to understand what we build, and use AI tools daily to move faster than a traditional marketing team.

What You'll Do

**Demand generation & lead pipeline**

- Own inbound lead generation across #LinkedIn, #Google_Search, #content, and #email

- Build and run account-based #marketing (ABM) campaigns targeting specific companies and decision-makers

- Manage paid campaigns (Google Ads, LinkedIn Ads, Meta) with a clear focus on cost per qualified lead, not vanity metrics

- Set up and maintain the #CRM (HubSpot or similar), lead scoring, and nurture sequences

**Content & positioning**

- Write #case_studies, #landing_pages, #technical_blog posts, and sales one-pagers with input from the engineering team

- Translate technical capabilities (LLM integrations, RAG, automation, custom SaaS) into clear business outcomes for non-technical buyers

- Manage the company website, including SEO, conversion optimization, and structured content

- Own #SEO strategy, including optimizing for AI search/answer engines (ChatGPT, Perplexity, Google AI Overviews)

**AI-native marketing operations**

- Use AI tools (LLMs, image/video generation, automation platforms like n8n/Make/Zapier) to produce and distribute content at scale

- Build simple marketing automations and internal workflows; prompt-engineer your own tooling where needed

- Continuously test new AI tools and bring what works into the team

**Analytics & reporting**

- Set up tracking end to end: GA4, Google Tag Manager, UTM conventions, conversion events, and CRM attribution

- Report weekly on funnel performance (traffic → leads → SQL → closed) and recommend where to invest next

- Run A/B tests on landing pages, ads, and email

**Brand & community**

- Grow the company's presence on LinkedIn (company page and founder profiles)

- Support webinars, product launches, and participation in tech events and communities

- Coordinate with designers and video editors, or produce lightweight assets yourself

What you will need

• 3+ years in digital marketing, with at least 1–2 years marketing B2B software, SaaS, IT services, or a tech agency
• Proven track record of generating qualified leads for a technical product or service, with numbers you can talk through
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
• Strong SEO fundamentals: keyword research, on-page, technical SEO basics, and backlink strategy
• Working knowledge of GA4, Google Tag Manager, Search Console, and at least one CRM (HubSpot, Zoho, Pipedrive)
• Daily, practical use of AI tools for content, research, and automation — and the judgment to know when the output is bad
• Excellent English writing skills; able to write for an international B2B audience
• Comfortable reading a technical brief and asking engineers the right questions

Nice to Have

• Experience marketing AI products or AI-enabled services
• Familiarity with technical concepts: APIs, LLMs, RAG, automation, cloud, SaaS architecture
• Basic HTML/CSS and experience with WordPress, Webflow, or Next.js-based sites
• Experience with marketing automation tools (n8n, Make, Zapier) or light scripting
• Experience with product-led growth, freemium funnels, or developer marketing
• Video editing or short-form content production skills
• Experience selling into overseas markets (US, UK, EU, Middle East)

Other Benefits

• Competitive salary based on experience and qualification.
• Festival Bonus
• Annual performance evaluation and increment.
• Sound work-life balance: 8 Hours/Day, 5 Days/Week.
• Flexible leave/vacation policy.
• Friendly work environment.
• Opportunity to work with cross-culture.

Why Brainify Technology?

At Brainify Technology LLC, we foster a friendly and supportive work environment where colleagues are highly collaborative and always willing to help each other grow. We strongly believe in continuous learning and provide clear opportunities for professional and career growth. You will also have the chance to work in-depth with AI-driven technologies, gaining hands-on experience in building intelligent, future-ready solutions while working on real-world projects.