Digital Marketing Specialist

Company Description RidGe Technology Solution is the largest security system supplier, installer, and service provider in Mirpur, Dhaka, Bangladesh, offering comprehensive surveillance and fire safety solutions. The company provides a wide range of products, including CC cameras, IP and WiFi cameras, DVRs, NVRs, access control systems, and various fire extinguishers and related equipment at competitive prices. RidGe Technology Solution is an authorized dealer of leading CCTV brands such as Hikvision, Dahua, Avtech, and CP Plus, serving residential, commercial, and industrial clients across Bangladesh. With specialized and trained CCTV professionals, the company delivers expert installation and responsive support, including urgent service requests nationwide.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Dhaka, Bangladesh. This position is responsible for planning and executing digital marketing campaigns to promote security and fire safety products and services, focusing on brand awareness, lead generation, and customer engagement. Daily tasks include managing social media channels, optimizing online advertising, updating website content, monitoring web and campaign analytics, and coordinating online promotions and email marketing activities. The role also involves collaborating with sales and technical teams to develop targeted marketing materials, tracking performance against KPIs, and recommending data-driven improvements. The specialist is expected to stay current with digital marketing trends and best practices relevant to the security systems and fire safety industry.
Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution.
• Candidates should possess skills in Social Media Marketing for managing and growing brand presence on relevant platforms.
• Candidates should possess skills in Web Analytics for tracking, interpreting, and reporting on digital performance metrics.
• Candidates should possess effective Communication skills for creating clear marketing messages and collaborating with internal teams.
• Additional beneficial qualifications include experience in the security or technology sector, knowledge of SEO/SEM, basic content creation skills, and familiarity with common digital marketing tools and platforms.
• A diploma or bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with the ability to work on-site and adapt in a fast-paced environment.