Digital Marketing Specialist

InfoStudy is a trusted international education consultancy, helping students achieve their study-abroad dreams in countries like Australia, Canada, the UK, USA, New Zealand, and Europe. With years of experience, a professional team, and strong university partnerships, we guide students through every step — from admission to visa support — ensuring a smooth and successful journey.

We are looking for passionate and results-driven Digital Marketing Specialists to take our campaigns to the next level. In this role, you will plan, execute, and optimize paid media campaigns across major digital platforms, driving student engagement and brand growth.

• Manage and optimize paid campaigns on:
• Facebook & Instagram Ads (Meta Business Suite)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (Sponsored Content, InMail)
• Collaborate with content & design teams to create compelling ad creatives for students, parents, and professionals.
• Set up and manage pixel tracking, UTM parameters, and conversion events.
• Run A/B tests on creatives, targeting, and messaging.
• Monitor daily ad spend and KPIs (CPL, CTR, ROAS).
• Provide weekly/monthly performance reports with actionable insights.
• Work closely with the Marketing Manager to align campaigns with academic intakes, expos, and seasonal trends.

• Minimum 2+ years of proven experience in digital media buying.
• Strong expertise in:
• Meta Ads (required)
• Google Ads (required)
• YouTube Ads (preferred)
• LinkedIn Ads (preferred)
• Solid understanding of lead generation funnels, landing pages, and conversion optimization.
• Proficiency in Google Analytics, Meta Pixel, and Google Tag Manager.
• Strong budget management, forecasting, and reporting skills.
• Excellent communication and collaboration abilities.
• Prior experience in the education sector or study abroad industry is a plus.

• Market-competitive salary
• Festival bonus
• Performance bonus (monthly & yearly)
• Office-provided lunch and snacks

Send your CV, portfolio, and a brief cover letter to:

📩 [email protected]

Subject Line: Application for Digital Marketing Specialist