Digital Marketing Specialist

Company Description STC Overseas Education is a foreign admission and career consultancy firm supporting learners who wish to study abroad. The company provides admission information, guidance, and career counseling for destinations including Canada, Australia, the USA, the UK, Europe, China, Japan, India, and more than 30 other countries. STC Overseas Education helps applicants understand program options, application procedures, and visa requirements. The team focuses on providing clear, reliable advice to enable informed education and career decisions across diverse international pathways.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Dhaka, Bangladesh. The Digital Marketing Specialist will plan and execute online marketing campaigns to promote STC Overseas Education’s services and study destinations. Daily responsibilities include managing social media channels, creating and scheduling content, monitoring engagement, and responding to inquiries across digital platforms. The role involves analyzing web and campaign performance metrics, optimizing digital strategies, and coordinating with counseling and admissions teams to align messaging with current offerings. The specialist will also research market trends, support lead generation initiatives, and ensure consistent, brand-aligned communication across all online touchpoints.
Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content creation, scheduling, and community management on major platforms.
• Ability to use Web Analytics tools to track performance, generate insights, and optimize campaigns.
• Excellent Communication skills, both written and verbal, with the ability to convey complex information clearly.
• Familiarity with international education services or consultancy environments is an advantage.
• Basic knowledge of SEO, email marketing, and content marketing is beneficial.
• Comfort with using digital tools and CRM systems to manage leads and campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work collaboratively with cross-functional teams and manage multiple tasks in a fast-paced setting.