Digital Marketing Specialist

Shera International Group is a diversified business group operating across Education, EdTech, Study Abroad & Student Services, Media, Digital Services, and other business verticals.

We're hiring a performance-driven Digital Marketing Executive / Senior Executive to strengthen our digital presence, generate quality leads, grow our brands, and support the digital marketing needs of multiple business units.

Key Responsibilities

• Plan and execute digital marketing strategies for Shera International Group and its sister concerns.
• Manage and optimize social media platforms including Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Develop and maintain monthly content calendars aligned with business objectives, campaigns, events, and promotional activities.
• Execute and optimize paid campaigns through Meta Ads, Google Ads, and other relevant digital advertising platforms.
• Generate and optimize leads for education, EdTech, study abroad, student services, media, and other business verticals.
• Monitor campaign performance and optimize CPL, CTR, conversion rate, engagement, reach, traffic, and ROI.
• Work closely with the HR, Sales, Business Development, Creative, Content, and Operations teams to support organizational campaigns.
• Coordinate with designers, video editors, content creators, and external agencies to ensure timely delivery of digital marketing materials.
• Develop digital campaigns for course launches, admissions, study abroad campaigns, recruitment, events, brand promotions, and corporate initiatives.
• Conduct competitor research, market analysis, audience research, and trend analysis to identify new growth opportunities.
• Monitor social media trends and develop timely content and campaigns around relevant topics.
• Manage website content and coordinate with relevant teams for SEO, landing pages, conversion optimization, and website traffic growth.
• Prepare weekly and monthly digital marketing performance reports for management.
• Analyze campaign data and provide actionable recommendations to improve performance.
• Maintain proper documentation of campaign budgets, creatives, audiences, leads, and performance.
• Support brand consistency across all digital channels and business concerns.
• Stay updated with changes in Meta, Google, TikTok, YouTube, LinkedIn algorithms, advertising policies, and digital marketing trends.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• Professional certifications in Digital Marketing, Meta Ads, Google Ads, SEO, or Google Analytics will be an advantage.

Experience

• Executive: 2–4 years of relevant experience.
• Senior Executive: 3–6 years of relevant experience.
• Experience in a Digital Marketing Agency, EdTech, Education Consultancy, Study Abroad, Media, IT/ITES, E-commerce, or other service-oriented businesses will be preferred.

Additional Requirements

• Strong hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and social media platforms.
• Strong understanding of lead generation and performance marketing.
• Practical knowledge of SEO, content marketing, social media marketing, remarketing, and conversion optimization.
• Ability to analyze campaign data and make data-driven decisions.
• Strong understanding of digital marketing KPIs including CPL, CPA, CTR, CPC, CPM, ROAS, conversion rate, engagement rate, and traffic.
• Excellent communication skills in Bangla and English.
• Strong copywriting and content briefing skills.
• Creative mindset with strong awareness of current social media trends.
• Ability to manage multiple brands, campaigns, and deadlines simultaneously.
• Strong problem-solving, coordination, and reporting skills.
• Willingness to work in a fast-paced, target-oriented business environment.

Skills & Expertise

• Digital Marketing
• Performance Marketing
• Meta Ads / Facebook Ads
• Google Ads
• Lead Generation
• Social Media Marketing
• SEO
• Google Analytics
• Content Marketing
• Social Media Management
• Campaign Management
• Conversion Optimization
• Audience Targeting
• Digital Analytics & Reporting
• Copywriting
• Competitor Analysis
• Brand Marketing

Compensation & Benefits

• Competitive salary based on experience and competency
• Yearly Salary Review
• 2 Festival Bonuses
• Performance-based growth opportunities
• Professional development opportunities
• Opportunity to work across multiple business verticals under a diversified group

Employment Status

Full Time

Job Location

Niketon, Dhaka, Bangladesh

Why Join Shera International Group?

You will work across multiple business verticals, gaining practical exposure to EdTech, education, study abroad, student services, media, corporate branding, and performance marketing while directly contributing to the group's digital growth.

If you are passionate about digital marketing, lead generation, social media growth, and performance-driven campaigns, apply now to join Shera International Group.

Equal Employment Opportunity

Shera International Group is an equal opportunity employer. We are committed to providing a fair, inclusive, and respectful workplace. Employment decisions are based on qualifications, skills, experience, performance, and organizational requirements.

We welcome applications from qualified candidates regardless of gender, religion, ethnicity, age, disability, marital status, or any other legally protected status. We do not tolerate discrimination, harassment, or unfair treatment in recruitment, employment, promotion, compensation, or professional development.