Digital Marketing Manager

Company Description Monzur Quader Women's College, Bera–Pabna, is an educational institution dedicated to providing quality higher education and empowering learners in the region. The college focuses on fostering academic excellence, personal development, and community engagement. It aims to create a supportive learning environment that encourages innovation and responsible use of technology. As the college grows, it is expanding its digital presence to reach more prospective students, families, and stakeholders. The Digital Marketing Manager will play a key role in strengthening the college’s visibility and reputation across online channels.
Role Description The Digital Marketing Manager is a full-time, on-site position based in Pabna Sadar Upazila. This role is responsible for planning, executing, and optimizing digital marketing campaigns to promote the college’s programs, events, and achievements. Day-to-day tasks include managing social media channels, updating website content, monitoring online engagement, and coordinating digital advertising and promotional activities. The role also involves analyzing web and campaign performance data, preparing regular reports, and recommending improvements to enhance reach and conversion. The Digital Marketing Manager will collaborate with academic and administrative teams to align messaging, ensure brand consistency, and support student recruitment and community outreach initiatives.
Qualifications

• Strong skills in Digital Marketing and Marketing, with experience in planning and executing online campaigns.
• Proficiency in Social Media Marketing, including content planning, posting, and community management across major platforms.
• Ability in Web Analytics to track performance, interpret data, and optimize strategies based on insights.
• Experience with Lead Generation techniques to support student admissions and stakeholder engagement.
• Relevant bachelor’s degree in Marketing, Business, Communications, or a related field.
• Excellent written and verbal communication skills in English and local languages as applicable.
• Strong organizational and time-management abilities, with attention to detail and accuracy.
• Familiarity with basic design tools, content management systems, and online advertising platforms is an advantage.
• Prior experience in an educational or non-profit environment is beneficial but not required.