Digital Marketing Manager

Company Description Safe IT Park is a leading outsourcing training center based in Khulna, Bangladesh, established in 2019. The organization offers a range of professional courses, including Digital Marketing, Web Design and Development, Graphics Design, and ethical hacking. Safe IT Park focuses on practical, market-oriented skills to prepare learners for global freelance and outsourcing opportunities. The team emphasizes up-to-date techniques and industry-relevant training to help learners build sustainable careers in the digital economy.
Role Description This is a full-time, on-site Digital Marketing Manager role based in Khulna, Bangladesh. The Digital Marketing Manager will plan, execute, and optimize online marketing campaigns across various channels to promote Safe IT Park’s training programs and brand. Day-to-day tasks include managing social media platforms, overseeing content and campaign calendars, monitoring web analytics, and coordinating lead generation activities. The role involves collaborating with instructors and internal teams to align marketing initiatives with course offerings, tracking performance metrics, and preparing regular reports on campaign effectiveness. The Digital Marketing Manager will also identify growth opportunities, recommend improvements to digital strategies, and ensure consistent brand messaging.
Qualifications

• Candidates should possess strong skills in Digital Marketing and general Marketing, with experience in planning and executing online campaigns.
• Candidates should possess skills in Social Media Marketing for managing, growing, and engaging audiences across key social platforms.
• Candidates should possess skills in Lead Generation to attract, nurture, and convert prospective learners through digital funnels.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on measurable results.
• Relevant experience in education, training centers, or outsourcing-focused organizations is beneficial.
• Strong communication and collaboration skills, with the ability to work with cross-functional teams.
• Proficiency in common digital marketing tools and platforms (e.g., social media management tools, email marketing, basic SEO) is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.