Digital Marketing Manager

Company Description Asho Boi pori is a growing organization focused on delivering engaging, high-quality services and experiences to its customers. The company values innovation, data-driven decision making, and strong communication with its audience. Team members are encouraged to bring creative ideas, collaborate across functions, and contribute to the organization’s long-term growth. Working at Asho Boi pori offers opportunities to shape marketing strategies and to have a direct impact on brand visibility and customer engagement.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Khulna. This position is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to build brand awareness and drive measurable results. Day-to-day tasks include managing social media accounts, coordinating content and promotional calendars, monitoring web analytics dashboards, and optimizing campaigns for traffic, engagement, and conversions. The Digital Marketing Manager will oversee lead generation activities, such as targeted ads, email campaigns, and landing pages, and will collaborate with internal teams to align digital initiatives with overall marketing and business goals. The role also includes tracking performance metrics, preparing regular reports, and recommending improvements based on data and market trends.
Qualifications

• Candidates should possess strong skills in Digital Marketing and Marketing, with experience planning and executing integrated campaigns.
• Candidates should possess skills in Social Media Marketing, including content scheduling, community management, and engagement growth.
• Candidates should possess skills in Lead Generation, including developing and optimizing funnels, landing pages, and campaign workflows.
• Candidates should possess skills in Web Analytics, including tracking key metrics, interpreting data, and reporting insights to stakeholders.
• Strong written and verbal communication skills, with the ability to create clear, audience-focused messaging.
• Proven experience in campaign optimization, A/B testing, and using data to improve performance.
• Ability to work on-site in Khulna, collaborate with cross-functional teams, and manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience with common digital marketing tools and platforms (e.g., social media ad managers, email marketing tools, analytics platforms) is highly beneficial.