Digital Marketing Growth Specialist

Yuma Technology is a UK-based technology company providing websites, software solutions, automation and digital marketing services to businesses across different industries.

We are looking for an experienced and results-driven SEO and Google Ads Specialist to improve our clients’ search visibility, website traffic, leads and conversions.

You will manage SEO and Google Ads campaigns across multiple client websites. This is a hands-on position requiring experience in keyword research, content strategy, local SEO, on-page optimisation, technical SEO and paid search advertising.

You must be able to analyse performance data and turn it into clear, prioritised actions.

• Conduct detailed keyword and competitor research.
• Create SEO strategies for multiple client websites.
• Develop primary and secondary keyword plans.
• Prepare monthly SEO plans and weekly action lists.
• Optimise service pages, location pages, landing pages and blog content.
• Create clear SEO content briefs for writers.
• Develop content clusters and internal-linking strategies.
• Optimise page titles, meta descriptions, headings, URLs and images.
• Identify and resolve technical SEO issues.
• Manage local SEO and Google Business Profile optimisation.
• Identify backlink and digital PR opportunities.
• Set up and manage campaigns through Google Ads Manager.
• Manage Search, Display, Performance Max and remarketing campaigns where appropriate.
• Carry out paid advertising keyword research and competitor analysis.
• Create advertisements, extensions, audiences and campaign structures.
• Monitor budgets, bids, conversions, cost per click and return on advertising spend.
• Improve campaign performance by reviewing search terms and adding negative keywords.
• Create and optimise landing pages for conversions.
• Set up and verify conversion tracking.
• Analyse performance using Google Search Console, Google Analytics 4, Google Ads and SEMrush.
• Produce clear monthly reports showing completed work, results and future priorities.
• Work closely with developers, content writers and management.

• Proven experience delivering measurable SEO results.
• Strong knowledge of on-page, off-page and technical SEO.
• Practical experience using Google Ads Manager.
• Proven experience creating, managing and optimising Google Ads campaigns.
• Experience managing multiple websites and advertising accounts.
• Strong understanding of keyword intent, content strategy and internal linking.
• Good knowledge of local SEO.
• Confident using Google Search Console, GA4, Google Ads and SEMrush or similar tools.
• Understanding of conversion tracking, cost per acquisition and return on advertising spend.
• Ability to identify and prioritise high-impact opportunities.
• Excellent written English and attention to detail.
• Ability to work independently and meet deadlines.
• Understanding of ethical, white-hat SEO practices.

• Google Ads certification.
• Experience with Google Tag Manager and Looker Studio.
• Experience working with websites from different industries.
• Experience using WordPress, Laravel or other content management systems.
• Knowledge of structured data and schema markup.
• Understanding of Core Web Vitals and website performance.
• Experience using AI tools responsibly within SEO and content workflows.

We are not looking for someone who only produces reports. We need a proactive specialist who can identify opportunities, explain priorities clearly and carry out the work required to achieve measurable improvements.

• You should be organised, commercially aware and able to manage several websites and advertising campaigns while balancing quick wins with long-term growth