Digital Marketing Executive - SaaS B2B

Job Description:

We are looking for a hands-on Digital Marketing Executive to create and implement digital marketing initiatives that drive qualified traffic, generate leads, and convert prospects into trial signups. The ideal candidate will have 3+ years of experience in performance marketing, analytics, content, conversion optimization, and AI-driven digital marketing, preferably in B2B SaaS. The role combines strategy, execution, analysis, and growth responsibility, reporting directly to the CEO and working closely with Product, Content, Sales, and teams.

Job Nature:

• Employment Type: Full-Time
• Working Hours: 11:00 AM to 08:00 PM
• Working Days: Sunday to Thursday (5 days a week)

Job Location:

• Mirpur 12, Dhaka

Key Responsibilities:

• Plan, Plan, write, schedule, publish, and optimize social content across products and manage community engagement.
• Run campaigns for product launches, features, announcements, promotions, and other marketing initiatives.
• Brief designers and video creators, manage their marketing queue, and maintain the marketing calendar.
• Plan and execute email campaigns for prospects, users, and trial users.
• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Monitor traffic, engagement, CPL, clicks, leads, signups, conversions, and overall campaign performance.
• Manage marketplace and app directory listings such as Zapier, Make, Google Workspace, and AppSumo, including copy, screenshots, categories, reviews, updates, and listing optimization.
• Support and execute launches across Product Hunt, AppSumo, social media, email, marketplaces, and other relevant channels.
• Support basic landing-page creation and maintain proper UTM tracking, campaign attribution, and tracking discipline.
• Analyze website and user behaviour using Google Analytics, Search Console, PostHog, and similar tools.
• Identify user drop-offs and opportunities to improve traffic-to-lead, traffic-to-trial, and overall conversion performance.
• Run small weekly experiments across audiences, messaging, headlines, creatives, channels, landing pages, and formats; scale what works and stop what does not.
• Continuously monitor competitors, audiences, communities, market activity, and new channels to identify relevant opportunities and changes.
• Use AI tools for research, content creation, campaign execution, competitor monitoring, behavioural analysis, optimization, testing multiple campaign variants, reporting, and automation, including PostHog analysis and recurring performance reports.
• Repurpose marketing assets using AI, including turning videos or long-form content into clips, captions, posts, emails, and summaries, while keeping the output accurate, useful, and human-sounding.
• Work closely with Sales, Product, Content, and Design teams to support customer acquisition and growth goals.
• Own and improve signups by channel, marketplace and directory traffic, engagement-to-click performance, and conversion drop-offs.
• Prepare clear performance reports covering signups by channel, marketplace traffic, engagement, CPL, conversions, campaign results, and user drop-offs.
• Proactively identify and resolve marketing, campaign, tracking, and conversion issues.

What You Bring to the Table:

• Strong Digital Marketing Expertise: 3+ years of hands-on experience in digital marketing, performance marketing, and campaign management.
• B2B SaaS Experience: Experience with SaaS or B2B software and customer acquisition.
• Growth Mindset: Focused on improving traffic, leads, signups, conversions, and performance.
• AI-Driven Approach: Practical experience using AI tools for research, content, campaigns, analysis, and automation.
• Performance & Conversion Focus: Knowledge of PPC, paid ads, email, social media, conversion optimization, and funnels.
• Data-First Approach: Comfortable with Google Analytics, Search Console, PostHog, Google Ads, Meta Ads, LinkedIn Ads.
• Strong Communication: Excellent written and spoken English.

Required Qualifications:

• Minimum 3 years of hands-on experience in digital marketing and campaigns.
• SaaS or B2B software experience is strongly preferred.
• Practical experience with Google Ads, Meta Ads, LinkedIn Ads, email, and social media marketing.
• Proven experience improving traffic, leads, signups, conversions, or measurable outcomes.
• Strong understanding of content marketing, social media, email marketing, conversion optimization, and funnels.
• Practical experience using AI tools.
• Hands-on experience with Google Analytics, Search Console, PostHog, or similar tools.
• Marketplace, product launch, community, or international marketing experience is an advantage.
• Working knowledge of SEO and website optimization.
• Strong analytical, communication, and problem-solving skills.
• Fluent written and spoken English for reporting and international communication.
• Ability to work independently and collaboratively while taking ownership of business goals.

Educational Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communication, Computer Science, Engineering, or a related field.
• Technical background will be considered a strong advantage.
• Exceptional candidates with a strong portfolio in digital marketing, growth, performance marketing, or B2B SaaS may be considered without a traditional marketing degree / bachelors degree.

Salary:

• Negotiable

What we offer:

• Work with a forward-thinking, young, and passionate team within a SaaS environment
• Fully subsidized lunch and snacks
• Work-life balance with two weekends (Friday & Saturday)
• Yearly salary review
• Paid leaves
• Two festival bonuses
• Opportunity to take ownership of digital marketing initiatives in a growing software company

Apply link: https://career.gainhq.com/job-post/digital-marketing-executive-saas-b2b