Digital Marketing Executive

Company Description Bhaiya Digital is the sister concern of Bhaiya Group (Bhaiya Group established in 1972) is a growing digital marketing agency focused on helping brands build a strong online presence and achieve measurable business results. The team works across multiple channels, including social media, search, and content, to deliver data-driven campaigns tailored to client goals. Bhaiya Digital values creativity, collaboration, and continuous learning in a fast-paced environment. Joining the team offers opportunities to work with diverse clients and develop skills in modern digital marketing practices.

Role Description The Digital Marketing Executive is a full-time, on-site role based in Banani. This role is responsible for planning and executing digital marketing campaigns across social media, websites, and other online channels, aligned with client objectives and brand guidelines. Day-to-day tasks include managing social media pages, creating and optimizing web content, monitoring campaign performance through web analytics tools, and preparing regular performance reports. The Digital Marketing Executive will collaborate with internal teams and clients to refine strategies, optimize budgets, and ensure consistent, engaging communication. The role also involves staying updated on industry trends, competitors’ activities, and emerging tools to enhance campaign effectiveness.

• Bachelor’s/Honors degree in Marketing, Business Administration, or any relevant discipline.

• Plan, execute, manage, and optimize paid digital advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, and other relevant advertising platforms.
• Manage Meta Ads Manager, including Facebook and Instagram campaigns for Lead Generation, Traffic, Engagement, Conversion, Sales, and Remarketing objectives.
• Manage Google Ads, including Search Ads, Display Ads, Performance Max, YouTube Ads, and Remarketing campaigns.
• Conduct audience research, targeting, retargeting, competitor analysis, keyword research, and campaign planning.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, Conversion Rate, and other key performance metrics.
• Manage and grow the company’s organic presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Develop campaign concepts, captions, promotional content, and creative briefs for digital campaigns.
• Coordinate with Graphic Designers, Motion Designers, Content Creators, and Development teams for campaign execution.
• Set up and monitor tracking systems such as Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Prepare regular campaign performance reports and provide actionable insights based on data.
• Perform competitor and market analysis to identify opportunities for better reach, leads, conversions, and brand visibility.
• Stay updated with the latest advertising trends, platform policies, tools, and algorithm changes.

• Strong knowledge of Digital Marketing, Performance Marketing, and Social Media Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Ability to independently plan, launch, monitor, optimize, and scale paid advertising campaigns.
• Knowledge of audience targeting, retargeting, Lookalike Audiences, Custom Audiences, and conversion funnels.
• Understanding of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
• Basic knowledge of SEO, SEM, Email Marketing, and Content Marketing.
• Strong analytical skills and the ability to make data-driven campaign decisions.
• Ability to manage advertising budgets efficiently and work toward improving CPL, CPA, and ROAS.
• Excellent communication and creative thinking skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• English Proficiency — Spoken & Written.