Digital Marketing Executive

We are Hiring: Digital Marketing Executive

International School Dhaka (ISD) is looking for a creative, proactive, and data-driven Digital Marketing Executive to join our team.

Employment Type: Full-time

Reports To: Director of Marketing and Admissions

About the Role

The Digital Marketing Executive will lead ISD’s digital marketing efforts to strengthen our online presence, build brand awareness, generate qualified admissions enquiries, and support enrollment growth.

The role will be responsible for planning, executing, optimizing, and measuring digital campaigns across paid, owned, and earned channels. The ideal candidate will combine strong digital marketing expertise with an understanding of premium education marketing, parent decision-making, lead generation, and conversion journeys.

The Digital Marketing Executive will work closely with Admissions, Marketing, School Leadership, and external creative/media partners to ensure that ISD’s digital presence consistently reflects the school’s positioning, values, learning experience, and unique proposition.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media and digital platforms.

• Manage and maintain ISD’s social media channels and content calendar.

• Create engaging digital content for social media, website, newsletters, and campaigns.

• Design basic marketing creatives using Canva.

• Create and edit short-form videos and reels using CapCut or similar tools.

• Support the development and distribution of email newsletters and digital communications.

• Manage and update website content and support basic SEO activities.

• Run and monitor paid advertising campaigns across platforms such as Meta and Google.

• Track campaign performance using Google Analytics/GA4 and prepare regular reports.

• Support admission campaigns, school events, student activities, and other institutional marketing initiatives.

• Coordinate with internal teams, creative teams, photographers, videographers, and external agencies.

• Research digital trends, competitors, audiences, and new marketing opportunities.

• Ensure consistency of ISD’s brand identity across all digital platforms.

• Work closely with the Admissions team to ensure digital leads move effectively through the admissions funnel.

• Track the complete digital journey from lead → enquiry → school visit → application → admission → enrolment.

• Analyse lead quality and campaign performance based on actual admissions outcomes rather than lead volume alone.

• Work with the Admissions team to identify high-performing sources, campaigns, and audience segments.

• Provide recommendations to improve conversion at each stage of the funnel.

• Support CRM and marketing automation initiatives, including lead nurturing and remarketing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Media, Computer Science, or a related field.

• 3–4 years of experience in digital marketing, social media marketing, content marketing, or a related role.

• Strong understanding of Facebook, Instagram, Google Ads, and digital marketing platforms.

• Hands-on experience with Canva and CapCut.

• Basic understanding of SEO, Google Analytics/GA4, and digital advertising.

• Experience creating and managing email newsletters is an advantage.

• Strong written and verbal communication skills in English.

• Good understanding of social media trends and content formats.

• Ability to manage multiple projects and meet deadlines.

• Creative mindset with strong attention to detail.

• Experience working with an international school, education organization, or similar institution will be an advantage.

What We’re Looking For

We are looking for someone who is creative, proactive, organized, and comfortable working in a fast-paced environment. The ideal candidate should be able to combine creativity with data and understand how digital marketing can support organizational goals.

How to Apply

To apply for the vacant position, please submit your resume, portfolio/work samples, and a cover letter outlining your qualifications and interest in the role.

Email: [email protected]

Subject: Application for [Position Title]

• Application Deadline: August 26, 2026