Digital Marketing Executive

ShareDeal is a farm-to-consumer group-buying platform connecting farmers directly with families, trusted by 100,000+ app users.

Role Overview

We're looking for a performance-driven Digital Marketing Executive who is an expert in Facebook and Google Ads and can think strategically. You will own our paid acquisition, make data-driven budget decisions, and help scale ShareDeal's growing user base.

Key Responsibilities

• Plan, launch, and manage Facebook/Meta and Google Ads campaigns (Search, Display, YouTube, App) to drive app installs, orders, and repeat purchases.
• Own ad budgets and optimize for ROAS, CAC, and cost per order, deciding where to scale, cut, or test.
• Develop monthly digital marketing strategies aligned with business goals, seasonal produce cycles, and group-buying campaigns.
• Set up and manage audience targeting, retargeting, lookalike audiences, and conversion tracking (Meta Pixel, Conversions API, GA4, Google Tag Manager).
• Run A/B tests on creatives, copy, audiences, and landing pages to continuously improve performance.
• Brief the design and content team on ad creatives, videos, and campaign content.
• Analyze campaign and customer data, and share weekly performance reports with clear insights and recommendations.
• Track competitor activity and market trends to spot new growth opportunities.
• Manage and grow ShareDeal's social media presence and community engagement.
• Coordinate with product and operations teams so campaigns match stock availability and delivery capacity.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory for strong candidates).
• Executive: 1–2 years of hands-on experience running Facebook and Google Ads. Senior Executive: 3+ years.
• Proven track record of managing ad budgets and improving ROAS/CAC, with real campaign results you can show.
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, and Google Tag Manager.
• Analytical mindset and comfort working with numbers, Excel/Google Sheets, and dashboards.
• Ability to make strategic decisions independently and take ownership of results.
• Good communication skills in Bangla and English.

Preferred

• Experience in e-commerce, grocery, food delivery, or app-based businesses.
• Experience with app install campaigns and mobile attribution tools.
• Basic knowledge of SEO, email/SMS marketing, or influencer marketing.

What We Offer

• Competitive salary (negotiable based on experience)
• Opportunity to scale marketing for a platform with 100,000+ users
• Direct work with the founding team and real ownership of decisions
• Friendly and collaborative work culture
• Career growth as the company scales

How to Apply

• Send your CV and examples of campaigns you've managed (with results) to [email protected]. Use "Digital Marketing Executive" in the subject line.