Deputy Manager, Brand, Marketing

About the job:

Aarong is Bangladesh's most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 33 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports over 75,000 artisans with fair terms of trade. Revolutionizing the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad. We are proud to be an equal-opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us.

Job Responsibilities:

Campaign Formulation & Strategic Execution:

• Collaborate closely with the Portfolio Lead to develop and execute integrated marketing campaigns aligned with brand objectives.
• Lead the end-to-end management of seasonal and festive campaigns, ensuring timely execution, budget adherence, and quality delivery.
• Conduct market, lifestyle, and competitor research to identify trends and keep campaign messaging relevant and innovative.

Events & Activations:

• Oversee the logistics and creative execution of on-ground activations, product launches, and promotional events
• Coordinate with external vendors, event agencies, and internal design teams to ensure physical brand touchpoints reflect the premium nature of the products.
• Monitor the success of activations through footfall analysis, engagement metrics, and post-event reporting.

Content Development & Communication:

• Manage the delivery and development of content across digital, print, retail, and social media platforms to maintain consistent brand communication for the assigned portfolios
• Review and edit copy, visual assets, and marketing materials to ensure alignment with brand guidelines and storytelling standards.
• Collaborate with creative and digital teams to optimize content for UI/UX, social media engagement, and retail storytelling.

Safeguarding Responsibilities:

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the program's goals on safeguarding implementation.
• Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place and encourage others to do so.

Salary and other benefits:

• Salary: As per company policy
• Other benefits: Provident Fund, Gratuity, Festival Bonus, Health & Life Insurance, etc.