About the Company
Goldsands Group is a growing and diversified business group with operations in real estate, hotel development, and related ventures. We focus on building strong brands through creative communication, digital content, and engaging customer experiences.
About the Role
We are looking for a creative, detail-oriented, and trend-aware Creative & Script Writer who can develop compelling content ideas, write engaging scripts and captions, and support the planning and posting of digital content across social media platforms. The candidate will work closely with the marketing, design, video, and management teams to transform business objectives into meaningful, engaging, and audience-focused content.
Responsibilities
- Develop creative content ideas and monthly content plans for brands, products, services, campaigns, and events.
- Write scripts for promotional videos, reels, advertisements, corporate videos, interviews, motion graphics, and social media content.
- Prepare engaging captions, post copies, headlines, taglines, campaign concepts, and other marketing materials.
- Create content for Facebook, Instagram, LinkedIn, YouTube, TikTok, websites, brochures, presentations, and email campaigns.
- Coordinate with graphic designers, video editors, photographers, and marketing team members to ensure content is executed properly.
- Prepare and maintain a content calendar, ensuring timely review, approval, posting, and campaign follow-up.
- Publish or coordinate the publishing of approved content on relevant social media platforms.
- Research market trends, competitor content, audience preferences, and emerging digital-content formats.
- Ensure all content follows brand tone, communication guidelines, and management direction.
- Support campaign brainstorming, event promotion, new product launches, and corporate communication requirements.
- Review content performance and suggest improved ideas based on engagement and audience response.
Qualifications
- Bachelor’s degree in Marketing, Media Studies, English, Journalism, Communication, Business Administration, or a relevant field.
- Strong command of Bangla and English writing is essential.
Required Skills
- Excellent Bangla and English writing, editing, and proofreading skills.
- Strong creative thinking and ability to convert ideas into effective scripts and content.
- Knowledge of social media content formats, trends, hashtags, audience engagement, and platform-specific writing.
- Ability to write concise, attractive, and conversion-focused captions and ad copies.
- Understanding of video content, reels, storytelling, and campaign communication.
- Basic understanding of Facebook, Instagram, LinkedIn, YouTube, TikTok, and other digital platforms.
- Ability to manage multiple content requirements and meet deadlines.
- Knowledge of Canva, Meta Business Suite, Google Workspace, or basic digital marketing tools will be an advantage.
Preferred Skills
- Experience in real estate, hospitality, lifestyle, technology, software, or agency-based marketing will be preferred.
- Experience in content posting, social media page management, and campaign coordination will be an advantage.
- A portfolio containing scripts, captions, campaign ideas, social posts, or published content is required.
Pay range and compensation package
- Competitive salary based on experience and capabilities.
- Monthly mobile allowance.
- Two festival bonuses annually.
- TA/DA and other applicable benefits.
- Professional corporate work environment.
- Career development and growth opportunities.
Equal Opportunity Statement
Goldsands Group provides employment opportunities based on qualifications, skills, experience, and professional capabilities. We welcome creative professionals who are passionate about storytelling, content creation, and building impactful brand communication.