Country Lead -Growth, Bangladesh

Country Lead – Growth, Bangladesh

at Wagely Bangladesh Ltd

A little about us…

Wagely is one of Southeast Asia’s most exciting FinTech companies, founded with a strong social mission. We aim to reduce the Indonesian poverty premium by giving workers instant access to their earned but unpaid wages. Supported by reputable global investors, wagely has been experiencing exponential month-over-month growth. To accelerate this momentum, we are looking for a highly capable Senior Operations & Collection Manager to strengthen our operational foundation and drive scalable success.

What will you be doing?

The Growth Lead – Bangladesh will own the country-level growth agenda, driving sustainable growth across Monthly Active Users (MAU), transactions, revenue, product adoption and customer engagement. This role directly reports to the Managing Director. This role will be responsible for translating business targets into actionable growth strategies across EWA, Wagely+ and Health Insurance, while leading acquisition, activation, retention and resurrection initiatives.The role will also lead the Growth Strategy and Campaign functions, including field growth initiatives, incentive programs, campaign planning, budget management and ROI optimization.

Country Growth & Revenue Strategy

• Own and develop the Bangladesh growth strategy, aligned with overall business and revenue objectives.
• Translate company targets into clear country-level growth plans, KPIs and execution priorities.
• Own growth performance across MAU, transactions, revenue, product adoption, activation and engagement.
• Develop and execute on-ground marketing activities including employee engagement programs, activation drives, awareness campaigns, product education sessions and employer-site activities.

Growth Team Leadership

• Work closely with Product, Data, Operations, Marketing, Sales and Business teams to deliver growth objectives.
• Align stakeholders around growth priorities, KPIs, timelines and execution plans.
• Identify operational or product bottlenecks affecting growth and drive cross-functional solutions.
• Build strong collaboration between Growth Strategy, Campaign, Field and Business functions.

Acquisition, Activation, Retention & Resurrection

• Lead the overall campaign strategy across the customer lifecycle:

-Acquisition

-Activation

-Engagement

-Retention

-Resurrection / Reactivation

• Develop targeted campaigns based on customer behavior, lifecycle stage and business priorities.
• Design and optimize campaigns to increase MAU, transaction frequency and revenue.
• Work with Marketing and Business teams to ensure campaigns are effectively executed across online and offline channels.

Field Growth & Activation

• Own the field growth strategy to drive employee activation and usage.
• Plan and execute field activation campaigns around EWA, Wagely+ and Health Insurance to increase product awareness and adoption.
• Design and manage field incentive programs to improve employee activation, transactions and engagement.
• Monitor field performance and identify underperforming locations, employers or segments.

Data, Analytics & Performance Management

• Use data and performance analytics to identify growth opportunities and diagnose performance gaps.
• Establish and monitor growth dashboards and KPI tracking across key business metrics.
• Analyze customer funnels, campaign performance, cohort behavior and product usage.

Growth Budget & ROI Management

• Work with employer partners, banks, and third-party agencies to support smooth recovery.
• Manage field marketing budgets and ensure effective utilization of resources with a strong focus on ROI and cost efficiency.
• Align with credit risk, customer support, and portfolio managers for dispute and case resolution.

What makes you a great fit?

• 8+ years of experience in Growth, Growth Strategy, Product Growth, Business, Marketing, FinTech, Consumer Tech or a similar high-growth environment.
• Proven experience owning growth targets, revenue KPIs and business performance.
• Strong understanding of customer lifecycle management, acquisition, activation, retention and reactivation.
• Strong analytical and data-driven decision-making skills.
• Experience designing and executing growth campaigns and incentive programs.
• Experience working cross-functionally with Product, Data, Marketing, Operations and Business teams.
• Strong commercial mindset with the ability to connect growth initiatives to revenue and ROI.
• Strong project management and execution capabilities.
• Experience managing budgets and optimizing marketing/growth spend.

If you are interested, please send your application to [email protected].

We look forward to hearing from you