Content & Video Executive

Role Purpose

TCL Global is looking for a creative and confident Content & Video Executive to join its Marketing team on a full-time basis. This role is centred on content writing, copywriting, video presenting, and video editing, producing the written and video content that tells the company's story across its website, social media, and campaigns. The successful candidate will be a hands-on creator and on-camera presenter first, while also contributing to the wider marketing team's campaigns and reporting.

1. Content Writing & Copywriting

• Write and edit engaging copy for the website, blogs, email newsletters, brochures, and social media.
• Develop scripts for video content tailored to prospective students and their families.
• Write persuasive, on-brand copy for campaigns, landing pages, and paid promotions.
• Ensure all content is consistent with brand tone, voice, and messaging guidelines.
• Proofread and edit content produced by team members or external contributors.

2. Video Presenting

• Present on camera for promotional videos, student testimonials, and university or course explainer videos.
• Represent the brand professionally and confidently across video and live content formats, including webinars and social media live sessions.
• Coordinate and take part in video shoots on location (campuses, events, city locations) and in-studio or office settings.
• Deliver clear, engaging, and persuasive messages on studying abroad, student life, and visa processes.

3. Video Production & Editing

• Shoot and edit video content using industry-standard tools such as Adobe Premiere Pro, CapCut, or similar, to produce polished, publish-ready videos.
• Manage the end-to-end video production process: planning, filming, editing, and publishing.
• Optimise video content for different platforms, including TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and the company website.
• Maintain an organised library of video and content assets.

4. Digital Publishing & Social Media

• Manage day-to-day social media scheduling, posting, and community engagement across platforms.
• Monitor social media and digital trends, and recommend new content formats to increase engagement and reach.
• Assist with website content updates and general digital asset management.
• Track content performance (reach, engagement, views) and use insights to refine future content.

5. Marketing Campaign Support

• Support the planning and delivery of marketing campaigns, aligning content and video output with recruitment cycles and intake deadlines.
• Coordinate with the Student Recruitment and Partnerships teams to align content with business priorities.
• Contribute to SEO and email marketing activity where content input is required.
• Research international student trends, competitor content, and market opportunities to inform new ideas.

6. Reporting

• Prepare regular reports on content and video performance for the Marketing Manager.
• Gather feedback from students and partners to inform future content and campaigns.

7. Candidate Requirements

• Strong written communication, copywriting, and scriptwriting skills.
• Practical video editing skills (Adobe Premiere Pro, CapCut, or similar).
• Confident, engaging on-camera presence with strong verbal communication skills.
• Proven experience in a content, copywriting, video, or digital media role, whether agency, in-house, or freelance.
• Familiarity with social media platforms and content formats (TikTok, Instagram, YouTube, LinkedIn).
• Degree in Marketing, Communications, Media, English, or a related field, or equivalent relevant experience.

8. Preferred Skills

• Experience in education marketing, international student recruitment, or a related sector.
• Knowledge of international education systems and study destinations, such as the UK, Canada, and Australia.
• Photography or graphic design skills (Canva, Adobe Creative Suite) or multilingual ability.
• Basic knowledge of SEO, Google Analytics, or paid social advertising.

9. Key Skills & Competencies

• Strong storytelling ability across written and video formats.
• Confident, camera-ready presentation skills.
• Creativity, with strong attention to detail and brand awareness.
• Excellent organisational and time-management skills, able to manage multiple content projects to deadline.
• Collaborative team player who can also work independently.

10. Key Performance Indicators (KPIs)

• Volume and quality of written and video content published against the content calendar.
• Social media growth and engagement rates.
• Timeliness of content delivery and video turnaround.
• Contribution of content and video output to campaign performance, including leads and applications generated.

11. What We Offer

• Competitive salary, based on experience.
• A full-time, permanent role with a growing international education brand.
• Creative autonomy and the opportunity to be a face of the brand across digital platforms.
• Career growth opportunities within content, video, and digital marketing.
• A collaborative and supportive team environment.