Content & Digital Marketing Specialist

About Otithee.com

Otithee.com is a growing Online Travel Agency (OTA) platform in Bangladesh, providing hotel and resort bookings, air ticketing, tour packages, travel-related services, and digital travel solutions. We are looking for a creative, trend-aware, and performance-oriented Content & Digital Marketing Specialist to strengthen our digital presence and build engaging travel content across multiple platforms.

Position Overview

The Content & Digital Marketing Specialist will be responsible for developing and executing content strategies across social media and digital channels. The role requires a combination of creativity, storytelling, platform knowledge, trend awareness, and analytical thinking.

The ideal candidate should be passionate about travel, social media, content creation, and digital marketing, with the ability to turn travel experiences, destinations, offers, and brand messages into engaging content that increases reach, engagement, traffic, leads, and conversions.

Key Responsibilities

• Develop and execute content strategies aligned with Otithee.com's brand and marketing objectives.
• Create engaging content for Facebook, Instagram, YouTube, TikTok, LinkedIn, and other relevant platforms.
• Write creative captions, social media posts, blogs, articles, scripts, promotional copies, and campaign content.
• Develop content ideas around destinations, hotels, resorts, travel tips, tourism trends, offers, packages, and seasonal campaigns.
• Plan and maintain a monthly/weekly social media content calendar.
• Create concepts and scripts for Reels, short-form videos, promotional videos, and other digital content.
• Coordinate with graphic designers, video editors, photographers, and other creative team members.
• Monitor social media trends, viral content, hashtags, formats, and emerging platform features.
• Develop creative campaigns for national holidays, festivals, travel seasons, promotional offers, and special occasions.
• Collaborate with the Sales, Customer Service, Product, and Business Development teams to create relevant marketing content.
• Manage and maintain consistent brand voice and visual/content standards across digital channels.
• Monitor comments, messages, mentions, and community interactions and coordinate with the relevant teams when necessary.
• Analyze social media performance and prepare regular content performance reports.
• Identify high-performing content and develop strategies to improve future content performance.
• Conduct competitor and industry research to identify content opportunities.
• Support paid social media campaigns by developing appropriate ad copies, creative concepts, and content variations.
• Assist in influencer/KOL collaboration and travel-content initiatives.
• Ensure all published content is accurate, engaging, grammatically correct, and aligned with company policies.
• Stay updated on developments in the travel, tourism, hospitality, OTA, and digital marketing industries.

Additional Requirements

• Bachelor's degree in Business Administration, Communication, Media Studies, or a relevant discipline.
• 2–4 years of relevant experience in content creation, social media management, digital marketing, or a related field.
• Experience in the travel, tourism, hospitality, lifestyle, e-commerce, or OTA industry will be an advantage.
• Strong understanding of social media platforms and their respective audiences.
• Demonstrated ability to develop creative and engaging content.
• A portfolio of previous content, campaigns, social media work, or creative projects will be highly valued.
• Excellent command of written English and Bangla.
• Strong interest in travel, tourism, lifestyle, and digital trends.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Willingness to participate in travel shoots, events, campaigns, and outdoor content production when required.

Technical Skills

• Strong social media content planning and management skills.
• Excellent copywriting and storytelling skills.
• Knowledge of Facebook, Instagram, YouTube, TikTok, and LinkedIn content formats.
• Familiarity with Meta Business Suite and social media scheduling tools.
• Basic knowledge of Meta Ads and social media advertising will be an advantage.
• Understanding of social media analytics and performance metrics.
• Knowledge of Google Analytics/GA4 and basic digital marketing analytics is preferred.
• Basic graphic design skills using Canva, Adobe Photoshop, or similar tools will be an advantage.
• Basic video editing skills using CapCut, Adobe Premiere Pro, or similar software will be an advantage.
• Familiarity with AI-powered content creation and productivity tools.
• Basic SEO and keyword research knowledge.
• Ability to use content management systems such as WordPress is preferred
• Strong MS Office/Google Workspace skills.

How to Apply

Interested candidates are requested to send their updated CV along with a portfolio or links to their previous work to [email protected]

Subject Line: Application for Content & Digital Marketing Specialist

Only shortlisted candidates will be contacted for the next stage of the recruitment process.