Chief Marketing Officer

Company Description Ananta Group, founded in 1992, is one of the leading apparel solution providers in Bangladesh. The group has grown significantly, Ananta offers a stable and growth-oriented environment for experienced professionals. The company is recognized for its strong operational capabilities and commitment to quality, making it an attractive workplace for leaders in apparel and related sectors.

Role Description The Chief Marketing Officer (CMO) - Ananta Active, is a full-time, on-site role based in Chattogram, responsible for leading Ananta Active & Intimates overall marketing strategy and brand positioning. The CMO will oversee the development and execution of integrated marketing plans that support business growth, customer engagement, and global brand visibility in the apparel sector. Daily responsibilities include directing market research, managing the marketing budget, supervising digital and traditional campaigns, and collaborating closely with sales, production, and leadership teams to align marketing initiatives with organizational goals. The role involves guiding a marketing team, setting performance targets, monitoring key metrics, and recommending data-driven improvements to enhance brand equity and competitive advantage. The CMO will also represent the marketing function in executive meetings and support strategic decisions related to new markets, product lines, and partnerships.

Qualifications

• Proven leadership experience in marketing, preferably in apparel, fashion, manufacturing, or related industries, with a track record of driving brand growth and market expansion.
• Strong expertise in strategic marketing planning, brand management, and market positioning for B2B and/or B2C audiences.
• Proficiency in digital marketing, including social media, content marketing, performance marketing, and analytics-driven campaign optimization.
• Experience with market research, customer insights, competitor analysis, and translating data into actionable marketing strategies.
• Demonstrated ability to manage and mentor diverse teams, foster collaboration, and build cross-functional partnerships with sales and operations.
• Excellent communication, presentation, and stakeholder management skills, with the ability to work effectively in a fast-paced, growth-focused environment.
• Advanced analytical and problem-solving skills, including proficiency with marketing analytics tools and metrics-based decision-making.
• Relevant academic background, such as a Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field; an MBA is an advantage.
• Experience working in or with organizations operating in South Asia or global apparel supply chains is beneficial.