Chief Marketing Manager

Company Description Real Estate BD is a comprehensive real estate portal and industry hub in Bangladesh, connecting buyers, investors, developers, agencies, and real estate professionals on a single digital platform. The company offers verified residential and commercial property listings, an investor portal for managed funds and fractional ownership, and robust seller dashboards with CRM tools to manage leads and sales pipelines. Integrated communication tools enable direct engagement between buyers and sellers, while a dedicated careers section and professional directory support industry talent and networking. Through market news, insights, and developer updates, Real Estate BD is reshaping the digital property landscape and building a unified ecosystem for property discovery, investment, and career growth.
Role Description The Chief Marketing Manager is a full-time, on-site role based in Dhaka, Bangladesh, responsible for leading the overall marketing strategy and execution for Real Estate BD. This role oversees brand positioning, digital marketing campaigns, performance marketing, and content initiatives to drive user acquisition, engagement, and retention across all platform segments. Day-to-day responsibilities include developing integrated marketing plans, managing the marketing team, coordinating with product, sales, and operations teams, and optimizing campaigns using data and analytics. The Chief Marketing Manager will monitor market trends and competitor activities, manage agency and vendor relationships, and ensure consistent brand messaging across online and offline channels. The role also involves budgeting, reporting on key marketing KPIs, and identifying new growth opportunities in the real estate and prop-tech space.
Qualifications

• Demonstrated experience in marketing leadership roles, preferably in digital platforms, technology, or real estate-related businesses.
• Strong background in digital marketing, including performance marketing, SEO/SEM, social media marketing, and marketing automation tools.
• Proven ability in brand strategy, campaign planning, content marketing, and creative direction for multi-channel initiatives.
• Experience with data-driven decision-making, including analytics, A/B testing, reporting, and optimization based on KPIs.
• Excellent communication, stakeholder management, and team leadership skills, with the ability to collaborate across departments.
• Comfortable working with CRM systems, lead management tools, and customer journey mapping to support growth and engagement.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Knowledge of the Bangladesh real estate market or prop-tech industry is an advantage.
• Ability to work on-site in Dhaka and adapt to a fast-paced, dynamic environment.