Business Development Specialist

The Fame, a concern of Shera International Group, is a fashion and lifestyle magazine publishing across print and digital platforms. We connect leading brands, agencies, and corporate advertisers with an engaged, style-conscious readership through advertising, sponsored content, and integrated media partnerships.

As a key media entity within Shera International Group, The Fame is expanding its advertising sales and client partnership operations in Bangladesh. We are seeking a driven Advertising Sales Executive/ Sr. Executive to grow our advertiser base, close revenue-generating deals, and build long-term brand partnerships.

The Role & Scope

This is a results-driven, field-based position reporting to the Sales & Business Development Head. You'll be the primary point of contact for advertisers, responsible for prospecting new brands, agencies, and corporate clients, presenting tailored advertising solutions, and converting leads into repeat, long-term partners. You'll manage the full sales cycle from first outreach through campaign delivery and billing.

Core Responsibilities

• Advertising Sales: Sell print and digital advertising, sponsored content, and integrated packages to meet or exceed monthly revenue quotas.
• Prospecting & Lead Generation: Identify and prospect 15–20 new brands, agencies, and corporate clients each week to expand the client base.
• Multi-Channel Outreach: Conduct high-volume daily outreach through cold calling, professional email, LinkedIn networking, and in-person visits.
• Pipeline Management: Build and manage a sales pipeline independently, tracking every lead from initial contact to final conversion.
• Solution Design & Proposals: Create, customize, and present advertising solutions and quotations aligned with each client's marketing goals.
• Negotiation & Closing: Lead negotiations and follow up persistently to convert prospects into paying, long-term partners.
• Account Growth: Maintain strong client relationships to secure repeat business and upsell digital features and premium sponsorships.
• Internal Coordination: Liaise with editorial, design, and digital teams to ensure all promised deliverables and sponsored campaigns are executed accurately and on time.
• Documentation & Billing: Prepare invoices, manage contracts, and ensure timely client billing.
• Reporting: Submit detailed weekly activity reports covering deal status, follow-up frequency, and revenue progress.

Minimum Qualifications

• Education: Bachelor of Arts (BA) or Bachelor of Business Administration (BBA).
• Experience: 2–5 years of experience in sales, marketing, media, or agency roles.
• Industry Background: Experience in an advertising agency, consulting firm, design/printing/publishing house, group of companies, or newspaper/magazine.
• Age: At least 22 years.
• Communication & Negotiation: Strong communication, negotiation, and presentation skills.
• Professional Presence: Confident, presentable, and professional in client interactions.
• Organization: Able to manage multiple clients, follow-ups, and deadlines at once.
• Resilience & Drive: Self-driven, proactive, and target-oriented. Able to handle rejection while keeping a consistent follow-up discipline.
• Field Readiness: Willing to conduct field visits and direct sales.

Preferred Qualifications

• Prior sales experience in media, publishing, or an advertising agency
• Understanding of marketing, branding, and the media industry
• Existing network among brand managers, marketing heads, or media buyers in Bangladesh
• Familiarity with digital advertising formats and sponsored content models
• Experience with CRM tools or structured pipeline tracking

Key Performance Indicators (KPIs)

• Prospecting: 15–20 new potential clients identified and contacted each week
• Revenue: Meet or exceed monthly advertising revenue quotas
• Conversion: Steady lead-to-client conversion tracked through the pipeline
• Account Retention: Repeat bookings and upsells from existing advertisers
• Reporting Discipline: Weekly activity reports submitted on time with accurate deal status

Compensation Structure

• Base Salary: Competitive salary based on experience (negotiable)
• Incentive: Performance-based incentive when revenue targets are exceeded
• Benefits: Professional development support, performance recognition, and career growth into leadership roles

Required Working Conditions

• Location: Dhaka-based. Office presence is required for team coordination, and field presence for client visits.
• Field Work: Regular in-person client visits and direct sales across Dhaka.
• Hours: Standard business hours (10 AM–6 PM, Saturday–Thursday), with flexibility for client meetings and events as needed.
• Reporting: Weekly activity reports to the Sales Head, plus monthly revenue and pipeline reviews.

Why Join The Fame

• Creative Industry Exposure: Work at the intersection of fashion, lifestyle, media, and brand marketing.
• Performance-Based Rewards: Incentives tied directly to the revenue you generate.
• High-Profile Network: Build relationships with leading brands, agencies, and corporate decision-makers.
• Professional Growth: Develop expertise in media sales, integrated campaigns, and client partnership management.
• Career Trajectory: A clear path to Key Account Manager or Sales Manager roles based on performance.

Equal Opportunity Employer

Shera International Group is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We welcome applications from all qualified candidates and provide reasonable accommodations throughout the hiring and employment process.