Business Development Manager

Company: LinkArc Ltd(A Wholly-Owned Subsidiary of Transsion Holdings)

Position: CPL Business Development Manager - Two-Wheeler Vertical

Location: Dhaka, Bangladesh (On-site)

Employment Type: Full-time

Reporting To: CPL Project Lead

As the CPL Business Development Manager, you will be responsible for driving revenue growth by acquiring and managing key partnerships with two-wheeler brands, distributors, and dealerships across Bangladesh. You will leverage your existing industry network — particularly your work experience and client relationships from BikeBD or similar two-wheeler vertical platforms — to close CPL deals and build long-term strategic partnerships.

This is a high-impact, quota-carrying role that combines both "hunter" (new client acquisition) and "farmer" (account management and revenue expansion) responsibilities. You will be the face of LinkArc Ltd's CPL solution within the Bangladesh two-wheeler ecosystem.

Key Responsibilities:

1. Business Development & Revenue Generation

• Acquire new clients: Conduct client development, solution presentations, and CPL partnership signings with two-wheeler brands (Honda, Suzuki, Yamaha, Hero, Bajaj, TVS, etc.), official distributors (ACI Motors, Rancon, Uttara Motors, TVS Auto Bangladesh, etc.), and large dealership networks.
• Meet / exceed revenue targets: Achieve monthly / quarterly / annual CPL revenue targets through new client acquisition and existing account expansion.
• Cross-sell & upsell: Expand client spend from basic CPL lead packages to premium solutions, including brand co-built websites, SEO content partnerships, community operations, and integrated marketing campaigns.
• Pipeline management: Maintain a healthy sales pipeline (3x quota coverage) in the CRM system with accurate forecasting.

2. Strategic Partnership Management

• Build strategic relationships: Establish and maintain senior-level (C-level and senior management) relationships with brand headquarters, distributor principals, and key dealership owners.
• Account management: Serve as the primary point of contact for key accounts, ensuring client satisfaction, retention, and revenue growth.
• Customized solutions: Collaborate with the operations team to design tailored CPL packages and marketing solutions that address each client's specific business needs.
• Performance reviews: Conduct regular business reviews with clients, presenting lead quality data, conversion metrics, and ROI analysis.

3. Industry Network & Market Intelligence

• Leverage existing network: Utilize your established relationships within the Bangladesh two-wheeler industry (built through tenure at BikeBD or similar platforms) to accelerate client acquisition.
• Market intelligence: Continuously monitor industry trends, competitor activities, pricing benchmarks, and emerging opportunities in the Bangladesh two-wheeler market.
• Competitive analysis: Track the business models, pricing, and client strategies of platforms such as BikeBD, MotorcycleValley, and GarirBazar to inform LinkArc Ltd's go-to-market approach.
• Feedback loop: Provide continuous feedback to the product and operations teams based on client needs and market dynamics.

4. Cross-Functional Collaboration

• Collaborate with operations team: Coordinate with the lead generation, verification, and customer service teams to ensure seamless delivery and high-quality leads for clients.
• Collaborate with marketing team: Support the marketing team in developing sales collateral, case studies, client testimonials, and industry-specific marketing materials.
• Attend industry events: Represent LinkArc Ltd at motorcycle shows, dealer conferences, industry seminars, and networking events to build brand presence and generate leads.

Requirements:

Must-Have Qualifications

1. BikeBD or equivalent two-wheeler vertical platform experience

• Minimum 5+ years of business development, sales, or commercial role experience at BikeBD (preferred) or similar two-wheeler / automotive vertical platforms (MotorcycleValley, GarirBazar, etc.).
• Deep understanding of BikeBD's business model — including its advertising products, lead generation services, pricing structure, client acquisition strategies, and revenue model.
• Proven, verifiable track record of closing deals with two-wheeler brands and dealerships and meeting sales targets.

2. Extensive two-wheeler industry network in Bangladesh

• Established relationships with key decision-makers at major two-wheeler brands (Honda, Suzuki, Yamaha, Hero, Bajaj, TVS, etc.).
• Direct connections with distributor principals and large dealership owners across Dhaka and other major cities.
• Active network and influence within the Bangladesh motorcycle dealer and industry community.

3. Proven B2B sales track record

• 5+ years of B2B sales / business development experience, with preference for digital marketing, advertising, media, or automotive industry background.
• Ability to independently manage the full sales cycle: prospecting → pitching → negotiation → closing → account management.
• Experience selling to marketing decision-makers, brand managers, and business owners.
• Excellent negotiation and closing skills with a history of meeting / exceeding targets.

4. Understanding of digital marketing and lead generation

• Working knowledge of digital marketing channels (Facebook, Google, social media) and performance marketing models (CPL, CPA, CPC, CPM).
• Understanding of lead generation funnels, landing page optimization, and lead quality verification.
• Ability to clearly articulate the value proposition of performance-based marketing solutions to traditional automotive clients.

5. Communication & language skills

• Fluent in English (business professional level) — required for internal communication with global / China headquarters and client presentations.
• Native / fluent in Bangla — required for day-to-day client interactions and industry networking.
• Excellent presentation, pitching, and written communication skills.

6. Education & technical skills

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Proficiency in MS Office (Excel, PowerPoint, Word) and CRM tools.
• Ability to perform data analysis and present performance metrics to clients.

Preferred Qualifications (Nice-to-Have)

• Existing client portfolio that can be immediately transitioned to LinkArc Ltd.
• Experience with CPL (Cost Per Lead) or performance-based advertising sales.
• Familiarity with the Bangladesh motorcycle market.
• Experience working in a startup or fast-growing company environment.
• MBA or advanced business degree.