Branding Specialist - Part time

Company Description GenAILabs is focused on reshaping the future through artificial intelligence and smart software solutions. The organization partners with both startups and enterprises to help teams unlock new possibilities with cutting-edge AI technologies and custom-built digital products. Team members contribute to solutions that span diverse industries and use cases, giving them exposure to innovative projects and emerging tools. GenAILabs values curiosity, collaboration, and practical problem-solving, offering a flexible environment for professionals passionate about technology and design.
Role Description This is a part-time remote role for a Branding Specialist. The Branding Specialist will develop and refine brand messaging, visual identity elements, and positioning across digital platforms and marketing materials. Daily tasks include creating brand guidelines, collaborating with design and product teams to ensure consistency, and crafting narratives that clearly communicate GenAILabs’ value to clients and partners. The role also involves conducting market and competitor research, supporting campaign concepts, and reviewing branded assets for alignment with overall brand strategy. The Branding Specialist will work closely with leadership to maintain a cohesive brand presence and contribute to ongoing improvements to the company’s public image.
Qualifications

• Brand strategy, brand positioning, and brand messaging skills, with experience shaping cohesive identities for technology or B2B organizations.
• Graphic design and visual communication skills, including familiarity with tools such as Adobe Creative Suite, Figma, or similar platforms.
• Content creation and copywriting abilities for websites, social media, presentations, and marketing collateral.
• Marketing and digital communication skills, including understanding of social media, email campaigns, and basic SEO principles.
• Research and analytical skills to evaluate market trends, competitor branding, and audience insights.
• Strong collaboration and communication skills, with the ability to work effectively in remote, cross-functional teams.
• Attention to detail, time management, and the ability to manage multiple projects in a part-time schedule.
• Experience in tech, AI, or software-focused companies is a plus; a degree or equivalent experience in marketing, design, communications, or related fields is beneficial.