Brand Management Intern

Company Description East Coast Group (ECG) is one of the largest growth-oriented conglomerates in Bangladesh, with more than 30 years of experience across trading, power generation, engineering, shipping, manufacturing, corporate finance, banking, insurance, logistics, and distribution. The group’s core strength is in the oil and gas sector, where it has supplied over 20 million tons of oil and petroleum products under various contracts over the last two decades. ECG works with major international principals such as Abu Dhabi National Oil Co., Petronas Trading Corporation Sdn Bhd, BP Singapore, Chevron Texaco, and ExxonMobil, among others. The group holds a majority stake in MJL Bangladesh Ltd., the first and only ExxonMobil joint venture in the country’s downstream petroleum sector, and operates a chain of branded filling stations under its corporate umbrella. Applicants joining ECG will be part of a diversified and internationally connected business environment with strong industry roots.
Role Description The Brand Management Intern will support the marketing and brand team in executing brand initiatives, campaigns, and promotional activities for East Coast Group of Companies. This internship role is on-site and based in Gulshan, where the intern will assist in developing brand content, coordinating with internal stakeholders, and helping maintain brand consistency across channels. Daily tasks may include conducting market and competitor research, preparing presentations and reports, supporting social media and digital branding efforts, and participating in event and campaign planning. The intern will also help monitor brand performance metrics, gather feedback from different business units, and contribute ideas to strengthen brand positioning. This role is designed to provide hands-on exposure to brand management within a dynamic, diversified conglomerate.
Qualifications

• Strong interest in brand management, marketing, and corporate communications, with basic knowledge of branding concepts.
• Ability to conduct market research, analyze data, and summarize findings to support brand strategies.
• Proficiency in written and verbal communication, with skills in content creation for presentations, reports, and marketing materials.
• Basic understanding of digital marketing and social media platforms, including brand presence and audience engagement.
• Currently enrolled in or recently graduated from a program in Business Administration, Marketing, Communications, or a related field.
• Good organizational and time-management skills, with the ability to handle multiple tasks and meet deadlines in an on-site setting.
• Comfortable working collaboratively with cross-functional teams and demonstrating professionalism in a corporate environment.
• Proficiency in MS Office (PowerPoint, Excel, Word); familiarity with design or analytics tools is an added advantage.