Brand Associate-Copywritter

H.M. COLE Group is a growing luxury brand group focused on creating premium products and exceptional customer experiences for international markets. Our brands operate across premium lifestyle categories, with a strong focus on craftsmanship, quality, personalization, and attention to detail. From custom-made clothing and tailored menswear to luxury lifestyle products, we create products designed around the individual customer rather than a one-size-fits-all approach.

At the core of our business is a commitment to premium materials, skilled craftsmanship, thoughtful design, and personalized service. We combine traditional craftsmanship with modern marketing, technology, and customer experience to build brands that stand out in competitive international markets.

H.M. COLE Group serves customers primarily across the United States and Europe, with teams working collaboratively across different markets and time zones. Our philosophy is simple: create exceptional products, deliver a premium experience, and build lasting relationships with our customers.

About the Role:

We are looking for a Brand Associate (Copywriter) to join our marketing team in Dhaka, Bangladesh.

This is a full-time hybrid role for a creative and detail-oriented writer who understands how to communicate luxury, premium quality, and brand value without relying on generic sales language.

You will create and refine marketing content across multiple brands and channels, working closely with our marketing and advertising teams to turn brand strategy into compelling, clear, and conversion-focused messaging for international audiences.

Key Responsibilities:

• Write persuasive, on-brand ad copy for Meta and Google Ads campaigns across H.M. Cole Group's brands, working within multiple brand guidelines.

• Write and refine product descriptions, landing page copy, and website content that reflect a luxury, premium tone.

• Draft email marketing content: newsletters, promotions, product launches, and seasonal campaigns.

• SEO & blog writing: research, outline, and write engaging, human-first blog posts and long-form articles adhering to internal content briefs and SEO workflows.

• Maintain a consistent brand voice across multiple distinct brands, adjusting tone appropriately for each (e.g. tailored menswear vs. luxury eiderdown bedding).

• Collaborate with the marketing team on campaign concepts, headlines, and messaging angles for new launches or promotions.

• Research and understand each brand's positioning, target customer, and competitive luxury landscape to keep copy authentic and credible.

• Revise copy based on feedback from leadership (co-founders) and performance data from live campaigns.

Support occasional content needs such as social media captions, press or PR copy, and internal brand guideline documentation.

Qualifications & Requirements:

• Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field. Strong writing fundamentals are prioritized over the specific discipline.

• Experience: Proven experience writing copy for luxury, premium, or high-end brands; fashion, lifestyle, or similar categories preferred.

• Luxury & Niche Marketing: Strong understanding of luxury and rare/niche product marketing — how to write with restraint, elegance, and credibility rather than generic sales language.

• Language: Excellent command of English; near-native or professional fluency is required, since copy is written in English for US and European markets.

• Writing Fundamentals: Grammar, tone control, clarity, and persuasive structure.

• Multi-Brand Range: Ability to adapt voice across multiple brands without losing quality or consistency.

• Collaboration: Comfortable working closely with a marketing/advertising team and incorporating feedback quickly.

• Global Collaboration & Resilience: H.M. Cole works with teams around the world. Must be willing to work with the global team across time zones and able to work under pressure to tight campaign and launch deadlines.

• Nice-to-Have: Familiarity with SEO content briefs, email marketing platforms, or performance-marketing copy testing; domain knowledge in menswear, lifestyle e-commerce, or ultra-premium luxury.

**Women professionals with a strong interest in luxury brand communication are especially encouraged to apply.

Location: Dhaka, Bangladesh (Hybrid)

Salary: BDT 45K–50K

Experience: 2+ Years

Yearly Review + 2 Festival Bonuses

Sun - Thu(2 Days Office, 3 Days Remote)

Note: Before apply please read job description carefully.

Send your CV to: [email protected]

CC: [email protected]

hmcole.com

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