Brand And Marketing Associate

Company Description

Rainbow Metallizing is a manufacturing company specializing in vacuum and spray paint coating to transform plastic into innovative, aesthetic, and sustainable products. Established in 2011, the company operates from a modern facility in Keranigonj, Dhaka, and is a trusted name in Bangladesh’s plastic industry, particularly in decorative fan items. Rainbow Metallizing aims to be a one-stop solution for vacuum silver coating and metalizing, color and spray painting, and plastic molding, setting high standards in quality and design. Its diverse portfolio includes decorative plastics, luxury fan decoration sets, garment accessories, toys, trophies, and customized items for both local and export markets. Supported by advanced technology and a skilled team, the company is committed to growth, trust, and sustainability for partners, employees, and customers.

Role Description

As a Associate, Brand & Marketing, you will play a crucial role in driving business growth through market expansion,

customer acquisition, sourcing development, and strategic market intelligence. You

will be responsible for identifying new business opportunities, strengthening the company's presence in existing markets, and exploring potential sectors for future growth.

Working closely with management, production, procurement, and sales teams, you will analyze market trends, identify prospective customers and suppliers, forecast demand, and develop actionable strategies to increase revenue and improve supply chain efficiency. The role requires a commercially minded individual with strong analytical capabilities, excellent communication skills, and a proactive approach to business development.

Key responsibilities

• Conduct market research to identify emerging trends, customer demands and business opportunities.

• Identify and onboard new customers and business partners for garment accessories and other product segments.

• Develop strategies to increase sales volume and expand market coverage.

• Forecast potential sales opportunities and support management in achieving business targets.

• Build

maintain relationships with buyers, manufacturers, distributors, and industry

stakeholders.

• Identify potential sourcing opportunities for raw materials and production inputs.

• Explore and evaluate alternative suppliers and vendors to improve cost efficiency and supply reliability.

• Represent the company in meetings, exhibitions, networking events and business development activities when required.

Qualifications

• BBA and MBA in Marketing, Business Administration or relevant field.

• Minimum 2-4 years of experience in Field level

Sales & Marketing, Market Research, Brand Management within the manufacturing, garment accessories, plastics, trading, or related industries.

• Proficient in Microsoft Excel, Word, PowerPoint and Al-powered tools.

• Excellent communication, negotiation and relationship management.

• A commercially driven and analytical professional with a passion for business growth.

• Strong market research, customer acquisition and supplier management skills.

• Ability to identify new opportunities and convert them into business results.

• Good business acumen with a focus on sales forecasting and market expansion.

• Proactive, self-motivated and results-oriented with strong problem-solving abilities.

•Comfortable working across multiple functions and engaging with diverse