Assistant Manager - Digital Marketing & Creative

Location: Uposhohor, Bogura

Employment Type: Full-time, On-site

Experience: 3–5 years

Salary: Negotiable based on experience and capability

We are looking for an Assistant Manager – Digital Marketing & Creative who can take ownership of digital marketing activities while bringing strong creative thinking and content skills to the table.

This is not a role for someone who only manages social media pages or creates routine promotional posts.

We are looking for someone who understands digital marketing, campaign planning, content strategy, paid advertising, social media, creative production, video and AI-powered tools — and knows how to turn business objectives into marketing that gets attention and delivers results.

• Plan and execute digital marketing campaigns across relevant platforms.
• Develop social media and content strategies aligned with business objectives.
• Manage and optimize paid campaigns across platforms such as Meta, Google and other relevant channels.
• Monitor campaign performance, analyse data and identify opportunities for improvement.
• Develop creative concepts for campaigns, advertisements, social media and brand communication.
• Create or coordinate high-quality graphics, short-form videos, reels and other digital content.
• Work closely with the marketing and creative team to turn ideas into effective campaigns and content.
• Maintain consistency across brand communication and visual identity.
• Research competitors, market trends, audience behaviour and emerging digital marketing opportunities.
• Experiment with new platforms, creative formats, AI tools and marketing technologies.
• Use AI tools effectively for content ideation, image generation, video creation, copy development and creative experimentation.
• Take ownership of marketing assignments from planning and execution through to performance review.
• Guide and support junior team members where required.
• Prepare campaign reports and communicate key insights, results and recommendations to management.

• 3–5 years of professional working experience in Digital Marketing, Performance Marketing, Social Media Marketing, or a closely related field.
• Proven experience planning and executing digital marketing campaigns.
• Practical experience with Meta Ads, Google Ads and social media platforms.
• Strong understanding of audience targeting, campaign optimization, content strategy and digital advertising.
• Ability to read campaign data and make decisions based on performance.
• Strong understanding of social media content and what makes content effective.
• Good working knowledge of graphic design and visual content creation.
• Practical experience with tools such as Photoshop, Illustrator, Canva, Premiere Pro, After Effects or equivalent tools will be an advantage.
• Experience creating or managing short-form video, reels and other digital content.
• Familiarity with AI-powered marketing and creative tools and the ability to use them productively.
• Strong communication, coordination and project ownership skills.
• Ability to work independently, solve problems and move projects forward without constant supervision.
• A strong portfolio and/or proven record of successful campaigns is highly preferred.

We are particularly interested in someone who can say:

“Give me the objective. I’ll figure out how to market it.”

You will stand out if you can:

• Build a campaign instead of simply posting content.
• Understand why a campaign performed well or poorly.
• Combine marketing, creative and data to improve results.
• Create a strong visual concept when needed.
• Use AI and new digital tools to work smarter, not just follow trends.
• Take an idea from strategy → content → campaign → execution → analysis.
• Guide junior team members and raise the overall quality of the team.
  

• A role with real ownership over digital marketing activities.
• Opportunity to work across marketing, creative content, video and emerging AI tools.
• A practical environment where ideas are expected to turn into execution.
• Opportunity to work with different types of campaigns, audiences and digital projects.
• Salary negotiable based on experience and capability.