Assistant Manager / Deputy Manager – Digital Marketing

Key Responsibilities Digital Strategy & Performance Marketing Own the digital marketing roadmap and budget allocation across Medicine Delivery, Home Lab Diagnostics, and Telemedicine. Translate business growth objectives into channel-specific acquisition strategies, campaign calendars, and measurable KPIs. Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search & Display), SMS marketing, and emerging digital platforms. Monitor and optimize Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost per Lead (CPL), audience targeting, bidding strategies, and campaign performance. Campaign Management & Growth Lead customer acquisition, activation, reactivation, and retention campaigns across all service verticals. Manage SMS marketing campaigns, including promotional communications, customer engagement, and reactivation initiatives. Support App Store Optimization (ASO), push notifications, in-app campaigns, and web/app conversion optimization initiatives. Partner with Product teams to improve customer journey, reduce funnel drop-offs, and enhance conversion rates. Analytics & Reporting Develop and maintain performance dashboards using GA4, Meta Ads Manager, Google Ads, and reporting tools. Conduct campaign performance analysis, attribution modeling, cohort analysis, and ROI evaluation. Present weekly and monthly performance reports with actionable insights to Marketing and Strategy leadership. Leadership & Team Development Supervise, coach, and develop the Digital Marketing Executive and future digital marketing team members. Establish campaign execution processes, testing frameworks, reporting standards, and performance KPIs. For Deputy Manager level: Mentor team members and contribute to strengthening the overall digital marketing capability. Cross-Functional Collaboration Work closely with Product, Content & Creative, Design, Strategy & Growth, and Business teams to execute integrated marketing campaigns. Support go-to-market initiatives and product launches through effective digital marketing strategies. Perform additional marketing responsibilities assigned by the reporting manager.Required Qualifications Education Bachelor's degree in Marketing, Business Administration, or a related discipline. A Master's degree will be considered an added advantage. Experience Assistant Manager: 3–4 years of experience in Digital or Performance Marketing. Deputy Manager: 5–7 years of experience in Digital or Performance Marketing, including 1–2 years of team leadership or mentoring experience. Experience in Healthcare, E-commerce, FinTech, D2C, or other technology-driven industries will be preferred. Additional Requirements Experience managing significant paid media budgets across Meta and Google Ads. Prior people management experience will be considered an advantage. Experience with TikTok and other short-form video advertising platforms will be an added advantage. Key Performance Indicators Customer Acquisition Cost (CAC) across Medicine, Home Lab, and Telemedicine. Return on Ad Spend (ROAS) and Cost per Lead (CPL). Funnel conversion rate and reduction in customer drop-offs. App installs, activation rates, and campaign-attributed growth. Campaign turnaround time, testing cadence, and overall team performance. Compensation Assistant Manager: BDT 55,000 – 65,000 (Negotiable based on experience and designation) Deputy Manager: BDT 65,000 – 85,000 (Negotiable based on experience and designation)