Assistant Manager - Brands & Social Media-Marketing
Daraz
Not disclosed
Full Time (On-site)
Not Applicable
1 position
Dhaka, Dhaka, Bangladesh
Job Description
- Support the development and execution of brand strategy in alignment with overall business and marketing objectives.
- Plan and manage end-to-end campaigns from briefing to execution and post-campaign evaluation across ATL and BTL channels, including on-ground activation as required.
- Brief and manage creative, media, and production agencies/vendors, ensuring output aligns with brand guidelines, timelines, and budgets.
- Oversee creative delivery and guide the creative team to produce high-impact, on-brand content across formats.
- Plan, execute, and optimize Meta Ads campaigns to drive brand awareness, engagement, and performance metrics.
- Manage day-to-day social media presence, ensuring consistent brand voice, content calendar adherence, and community engagement.
- Identify, onboard, and manage KOLs/influencers for brand and campaign amplification, tracking performance against agreed deliverables.
- Track brand health metrics and social media performance, preparing regular reports with actionable insights.
- Prepare high-quality presentations (PPT) for internal reviews, leadership updates, and campaign pitches.
- Collaborate cross-functionally with commercial, PR, and regional teams to ensure aligned brand messaging.
- Bachelor’s degree in Marketing from a reputed university.
- Minimum 4–5 years of relevant experience in Brand Management, Marketing, or a related field. (Agency or MNC Background Preferred).
- Hands-on experience managing Meta Ads (Facebook/Instagram) campaigns with a good understanding of performance metrics.
- Experience in creative development and working with creative/design teams.
- Proven experience briefing and managing agencies (creative, media, or production).
- Experience in KOL/influencer management, including sourcing, negotiation, and performance tracking.
- Prior exposure to ATL and BTL campaign execution is preferred.
- Strong reporting and analytical skills, with the ability to translate data into actionable insights.
- Excellent proficiency in PowerPoint and presentation-building.
- Strong communication, coordination, and stakeholder management skills.
Requirements
- Support the development and execution of brand strategy in alignment with overall business and marketing objectives.
- Plan and manage end-to-end campaigns from briefing to execution and post-campaign evaluation across ATL and BTL channels, including on-ground activation as required.
- Brief and manage creative, media, and production agencies/vendors, ensuring output aligns with brand guidelines, timelines, and budgets.
About Company
Daraz
Founded in 2015, Daraz is the leading e-commerce platform in South Asia with operations in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It provides sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing regi...
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Job Information
Daraz
Karachi
3
Active Jobs
About Company
Founded in 2015, Daraz is the leading e-commerce platform in South Asia with operations in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It provides sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing regi...
Industry Transportation, Logistics, Supply Chain and Storage, Telecommunications, and Financial Services
Team Size 13339 employees
Website daraz.com